Dalia Asterbadi is a relentless problem solver. She has not been short of experience and achievement and began to prove her merit as early as when she was 8 years old, when she submitted her first marketing plan, managed a non--profit event at 12, led a team of marketers in one of Canada’s best managed companies at 24 and was a Director at a Publicly traded company at 25. All before founding her first company with her sisters in the green space of Software as a Service (SaaS) when they would refer to it as ‘rental software’ leading to its global market share of non--profit customers for communication and membership management.
A systems engineer by trade, Dalia transitioned into sales and marketing, where she was a pioneer in technology--driven marketing communications and sales analytics. Dalia’s unique leadership and skills in the high--tech industry lead her to be recognized by different associations to consult and strategize on ROI, customer retention, and customer segmentation. Dalia has published several papers on dynamic customer segmentation, funnel response and is the author of several books including a contribution to “Making it in High Heels” and her latest “The 31 Immutable Plays of Prospecting: The Truth Behind a Winning Culture and Bridging the Gap between Sales and Marketing”.
Today, Dalia is working on a new company, realSociable, focused on social insight for deeper engagement with customers. She calls this new value--driven approach the next phase of sales and marketing automation – Perpetual Prospecting. She is helping companies achieve greater sales capacity without process by simply becoming intuitive to engagement opportunities provided by her platform and breaking down the methods and innate characteristics of modern--era business. She claims its getting back to basics with new skills and selling the NEW old fashioned way.
Customers who have worked with Dalia include HP, Vodafone, Microsoft, Cisco, Salesforce.com and more including wealth management organizations.
Dalia is an inspiring entrepreneur who defies odds in a male--driven industry and has many thoughts on changing this status quo – rather than focusing on issues, she collaborates with organizations such as Camp Enterprise to provide a gateway for young people to develop interest in technology and entrepreneurship. She is a long-time volunteer of Rotary International.